"My rule of thumb is build a site for a user, not a spider."
- Dave Naylor

"On a broad scale, I see SEO becoming a normalized marketing tactic, the same way TV, radio, and print are traditionally thought of as marketing tactics."
- Duane Forrester

"Good SEO work only gets better over time. It's only search engine tricks that need to keep changing when the ranking algorithms change."
- Jill Whalen

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Keyword Research

Creating content without keyword research does not pay off. Therefore, any content without proper optimization will not rank and the website traffic will be low. You simply have to know what keywords to target to generate enough quality traffic. So, the more keywords you use according to your website, the better results you will have for your website to be on top. Finding new keywords every day is easy because you can look for keyword ideas almost anywhere. For example; on any social media platform, such as Facebook, YouTube, Reddit, Twitter, Quora, Pinterest and etc.

Get in touch with us here.

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Search Engines

Search engines work by crawling hundreds of billions of pages using their own web crawlers. These web crawlers are commonly referred to as search engine bots or spiders. A search engine navigates the web by downloading web pages and following links on these pages to discover new pages that have been made available.

They consist of three individual steps:

  • Crawling
  • Indexing
  • Picking the results

After explaining the crawling step, the next is indexing. When a website is crawled, it’s being indexed in between a lot of other websites from all over the whole world. It also takes multiple days for the website to be correctly indexed.

Finally, picking the results. Once the internet user searches something on the internet, the SE (search engine) digs into the index and pulls out matching results with the user’s search. This is a process of digging against billions of websites based on various algorithms.

On-Page SEO

On-Page SEO is all about editing your website. Adding new images, adding new videos, adding new quality unique content every single day, are the key to boost your website in the top SERP (search engine results page).

With our services, you will learn how to optimize your On-Page SEO and maximize your results. Some of the services include:

  • Content optimization
  • Keyword gap analysis
  • Developing an internal linking strategy
  • Keyword mapping
  • Competitor research
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Off-Page SEO

Meanwhile, Off-Page SEO is all about taking action for your website, but outside of it. This is done by backlinking (linking your website on another website), promoting your website on other websites, ads from social media and etc. Google also takes into consideration many off-page factors (mostly backlinks) when deciding where to rank your page.

Backlinks are the most important because Google search is built on something called PageRank: an algorithm that looks at the quantity and quality of backlinks pointing to a web page. Some SEO professionals see PageRank as an outdated concept, but Google confirmed that it’s still a ranking factor only last year.

In Conclusion

When it’s all said and done, you will start to realize how important it is to have good search engine optimization on your website, because after all, improving the visibility of your website, to be on the top results page is what makes your modern business grow and have a successful business.

To have the best search engine visibility, web designers have to follow these crucial steps:

  • Easy to read
  • Quick to find
  • Simple to navigate to
  • Fast page speed
  • Consistently updating new quality content
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